“Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.”
-Clive Humby, UK Mathematician and architect of Tesco’s Clubcard, 2006(widely credited as the first to coin the phrase):
Effective data and database management is critical to the success of all organisations. Whether you require specialist database administration, architecture advice, complete system management, fine-tuning, back-up or installation, our comprehensive database services can be tailored to meet specific requirements and help to drive business.
